So you want to try your hand at digital
marketing? It might be time to put all your eggs in one basket. Because there
are no more than two ways you can make money online in 2022. A lot of people
start their venture with nothing to show for it, some go out of business in
just three months or so, some even fail before they get started and this list
proves them doubly right. Here’s an overview of what you need to know about how
to increase revenue in Shopify.
1. Use SEO tools
It would seem common knowledge, but the truth
is that the best way to improve a shopify site’s Google listings is through
SEO. But getting high rankings doesn’t require spending a lot of money and
doing a lot of hard work. You can find lots of free web developers on-board as
well. So you will not have to worry about hiring someone expensive. These are
useful tools for optimizing your landing page and other pages such as Product
Pages, Shopping Cart Pages, Payment Pages (PayPal), Analytics Page etc. The
good news is that these types of pages are more likely to receive organic
traffic compared to others pages, which also makes sense given their importance
to Google and many other search engines. There are some great plugins available
too like Yoast, W3schools, Rank Math, Blogger, among others or simply sign up
to any online WordPress builder, blogger, Yandex builder, blogger, Goto.io
builder, Insta Builder, Infusion shop, Tumblr Builder…etc, that offer several
additional features, including analytics, content management, security
features, drag and drop builder tool, website builder, template maker, social
media customization features and a load speed optimizer.
2. Add new product pages
One of the most important elements for
converting visitors into buyers is building compelling product pages. This is
why adding a few pages to your site is a must. Remember that you should always
ask yourself, does my potential customer care about the same thing I care
about? For example, I’m trying to sell leather shoes and I don’t really care
about design and colour. Plus, I think blue is boring, dark colours are better
to use, what kind of colour do they prefer? My customers care about durability,
practicality, performance, style, comfort and the latest technology. All these
things do not translate well on a regular basis, especially when the market is
saturated with dozens of brands offering similar products. Adding a few pages
to your site, makes it unique, it helps convert visitors into actual buyers and
keep them coming back again and again.
3. Optimize your checkout process
There are several steps involved in creating a
smooth payment cycle in your Shopify store:
The first step is creating your ‘Payment
Method’. Choose how you want to pay for items, using different options and
creating links and buttons from this section. Make sure to link to every step
in the order. Also add an email field so that each step will appear and add
appropriate filters to be quick and easy. Build all the necessary fields such
as name, description, title, zip, shipping info, date of purchase etc., in this
space. Provide links for contact purposes (you can have the option on top) and
provide detailed information about what actually happens. Set up various types
of payments, including Paypal, Amazon Web Services, PayPal, Stripe. Connect to
your store’s admin panel, manage your purchases and payments in real-time and
send emails when needed to confirm payment. Once that’s done, take a look at
the final view in your shopping cart. Check and follow up and send them thank
you notes with suggestions and recommendations.
4. Create engaging sales funnels
This is what attracts visitors and encourages
them to buy more from your store. Do not underestimate the power of play, fun
and playfulness! People love a fun experience. Therefore, it doesn’t hurt to
create at least two sets of activity for your visitors in addition to the
shopping experience. For example, let’s say you made an apple pie at home. If
you sell other cookies, you can give something else besides apples to the menu.
Or maybe you made a set of scrumptious sandwiches. At the end of the day,
customers come to buy. And they come for a good reason. They want to enjoy!
5. Be responsive
No matter how big a brand you are, you need to
keep your users happy, stay organized and always know exactly where you stand
if you are selling a service or a product. Being able to respond to user
queries is key and that is often only possible in mobile-friendly websites. As
long as you have a good idea of what your audience wants, you will always find
your way back to the top.
6. Don’t forget branding and reputation
Customers expect a consistent level of quality
from the business they are buying from. So the next vital thing that you need
to understand is who they are and whom they want. Think beyond your current
offerings and consider the overall picture and its future. Always focus on
consumer satisfaction, brand recognition and community impact. That means being
transparent with everyone. Showcase what matters to your consumers, rather than
hiding behind fake emotions. On the same note, be clear and honest with your
suppliers and partners and build a sustainable business model. It’s vital that
you do not only speak the language of your company, but also stand for your
values. Then you can easily attract and retain customers. Not only this, but
also keep track of everything that goes on, inside your company and outside.
This will help you achieve maximum longevity in the long run. Most importantly,
don’t forget to respect your employees. Treat them properly. When it comes to
providing a service to clients, you have to think like a client and act like a
customer.
Summary
You will definitely see benefits in boosting
your Google Search ranking. It took me six weeks to reach a minimum of 1
million followers on Instagram. But after a couple of days, I had already
improved over the 100 thousand mark. Moreover, I reached almost 25 thousand
visitors in less than 12 months. What did I learn? Firstly, in order to earn
money online, you need to do a particular job and it is not very difficult. You
can become a freelance writer, graphic designer, photographer or whatever you
like. Second, it is crucial to maintain consistency and this could be achieved
only by creating interesting content and promoting it. Lastly, it is better to
talk big and demonstrate that it is worth going somewhere and having a try.
Even though we live our dreams every day, there isn’t anything as satisfying as
reaching millions of fans!
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